Experience
The Pix story
A briefing on how a public payment system changed a country — with fintech meetings subject to availability.
Best for: Banking, payments and finance teams
The story
Imagine your group here
Most international programs start here — 2.75 million international visitors entered Brazil through São Paulo in 2025. The question is whether your group just passes through, or learns from it.
This is the city where the fintech wave behind Pix, Brazil’s instant payment system, is concentrated — and where 45% of the country’s mapped startups are based.
A day of meetings, a visit to the stock exchange museum, a conversation with founders: São Paulo turns a layover into the most useful day of the program.
Why it works for your program
The facts behind the story
Latin America’s first three Michelin stars
Evvai and Tuju earned three Michelin stars in April 2026 — the first in Brazil and in Latin America.
Source: Michelin, 15 Apr 2026
Brazil’s meetings capital
São Paulo hosted 65 international association meetings in 2025 — 1st in Brazil and 35th in the world.
Source: ICCA, via Brasilturis, 6 Jul 2026
The main gateway
2,753,869 international visitors entered Brazil through São Paulo in 2025.
Source: Embratur/MTur, via Folha de Pernambuco, 6 Jan 2026
A startup capital
São Paulo is home to 45% of the 3,650 startups mapped in Brazil.
Source: ABStartups, Mapping 2025
A payments revolution
Pix is used by 148 million people and 12.8 million companies, with close to 80 billion transactions in 2025.
Source: Central Bank of Brazil, via Diário do Comércio, 10 Aug 2026
Experiences we can design
What your participants will live — and take home
Experience
Inside the stock exchange
A visit to the B3 stock exchange museum (MuB3) to understand Brazil’s capital markets.
Best for: Finance and investor-relations teams
Experience
Meet the founders
Meetings with startups in your sector, arranged for your group’s agenda.
Best for: Innovation, tech and strategy teams
Plan it right
Good to know
Congress calendar
São Paulo will host MICCAI 2028 with about 2,200 participants — big congresses fill hotels, so check dates first.
Pre and post
São Paulo works as the opening or closing stop of a multi-region program.
Venues
From hotel ballrooms to large exhibition centres, the city covers meetings of any size.
Best for: Meetings and conferences, finance and tech learning journeys, pre/post city stays.
Pairs well with
Ready to bring your group to São Paulo?
Tell us your dates, group size and goals.
Sources
- Brasilturis — Brazil in the ICCA ranking (6 Jul 2026) — link
- Folha de Pernambuco — international visitors 2025 (6 Jan 2026) — link
- ABStartups — Startup Ecosystem Mapping 2025 — link
- Diário do Comércio — Pix report (10 Aug 2026) — link
- Mackenzie — student visit to the B3 museum — link
- Brasilturis — MICCAI 2028 (23 Mar 2026)
Experiences involving third-party sites are subject to their availability and rules. Destination photos are illustrative and credited.